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Dan Giroux / DJG Marketing Insights

Episode 1 of "The IA MarCom Shift" is live 🎙

Published 10 days ago • 2 min read

You’ve heard me talk about this in recent newsletters—and many of you even helped pick the name. Now it’s here: Episode 1 of my new (and second) five-part Advancement Amplified 'Pulse Check' series with Enrollify is live.

In this first episode, I’m joined by Terry Flannery, Ph.D. (EVP and COO at the Council for Advancement and Support of Education) to unpack how Advancement MarCom teams can break free from “order-taking” mode and step into the role of strategic partner.

🎧 Listen to Episode 1 here​
💬 See my LinkedIn post about the episode​

If your Advancement / Development MarCom team’s value is misunderstood—or you’re working to change that—Terry and I dig into:

  • Myths about MarCom’s role
  • How to start building more authority and influence
  • Focusing on work that truly matters

Episodes 1–5 will drop over the next five Thursdays: 8/14, 8/21, 8/28, 9/4, and 9/11.

Thanks for following along—it means a lot to launch this series with your support. I'd love to hear what you think of the show as we go.

Here’s to amplifying the work that matters,

Dan

P.S. If you missed my first Pulse Check series, Advancement Amplified: AI for IA, you can catch up here. It’s a five-part dive into how AI can—and is already beginning to—shape the future of Advancement work. It pairs well with the conversations I'm having now in this second series.

Dan Giroux, MBA
Principal / Consultant
DJG Marketing

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Dan is an independent strategic marketing consultant helping higher education and nonprofits amplify their brands and drive meaningful engagement.

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Dan Giroux / DJG Marketing Insights

Helping Higher Education and Philanthropic Leaders Build Stronger Teams, Brands, Campaigns—and Results

With 20 years of experience blending high-impact agency work with in-house strategic leadership, I specialize in Advancement Marketing, Communications, and Stewardship. As an independent consultant, I partner with mission-driven organizations to elevate their reputation, foster deeper alumni and donor engagement, and achieve transformative fundraising results. Subscribe to my free weekly newsletter for insights and resources designed to inform—not overwhelm.

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