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With 20+ years of experience across high-performing agencies and Institutional Advancement leadership, I help organizations strengthen their reputation, deepen alumni and donor relationships, and inspire greater philanthropic support. Subscribe to my free newsletter for field-tested insights and fresh thinking on Advancement MarCom, campaign strategy, and the challenges shaping our field.
Higher education philanthropy has been hard to miss the last few weeks. Phil and Penny Knight committed $1 billion toward establishing a college of engineering at the University of Oregon. Ken Griffin’s $3 billion gift to Carnegie Mellon will support its Pittsburgh campus and a planned new campus in Miami. The scale is extraordinary. So is the potential to shape what these institutions become. Gifts this large can command attention on their own. But a campaign has a different job: turning...
Sunset with the family in Ogunquit, Maine. It’s been a full summer. Travel, plenty of family time, a growing mix of clients, and a lot of campaign-focused work. I love having our three kids around, but I’m also not going to pretend I’m disappointed to see the school calendar return! I'm looking forward to writing a little more often. One campaign question I’ve been focusing on more lately: What happens after the excitement of a campaign launch fades? The Most Underused Years of a Campaign A...
The Role Was Built Wrong From the Start Some job descriptions aren’t really job descriptions. They’re lists of everything a team hasn’t had the people, time, budget, or structure to handle well. That was my main takeaway after reviewing 42 recent higher education job postings tied to advancement communications, development communications, campaign communications, donor communications, alumni communications, and stewardship communications. Earlier this week, I shared a LinkedIn post naming the...