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With 20 years of experience blending high-impact agency work with in-house strategic leadership, I specialize in Advancement Marketing, Communications, and Stewardship. As an independent consultant, I partner with mission-driven organizations to elevate their reputation, foster deeper alumni and donor engagement, and achieve transformative fundraising results. Subscribe to my free weekly newsletter for insights and resources designed to inform—not overwhelm.
Hi Reader, Sorry to cut into your Sunday lineup—whether that’s a triple-header of kids' sports like me, a Costco run to restock, NFL game (Go Birds!), or just a quiet hour on the couch. But if you can sneak a minute, this email might be worth the pause. In producing The IA MarCom Shift series the past few months and reflecting back as it wraps, one theme has become undeniable: Advancement teams are being asked to do more with less. That’s why one of the smartest investments leaders can make...
Processes matter. But collaboration in higher ed doesn’t succeed—or fail—because of forms or workflows. It succeeds when relationships are strong. That’s the focus of Episode 3 of Advancement Amplified: The IA MarCom Shift: Mastering the Collaboration Matrix. Too often, Advancement MarCom teams don’t have formal authority, yet they’re expected to align a sprawling set of players—Central Marketing, schools and units, frontline fundraisers, alumni engagement, donor relations, university...
Hi Reader, You can’t structure your team for yesterday’s needs—and expect tomorrow’s results. That’s the focus of Episode 2, where I’m joined by two leaders who bring unmatched perspective on building Advancement + MarCom teams for the future. I wanted to bring them together because Melissa sits at the front end of the hiring process—helping institutions define roles and recruit leaders—while Shanna helps leaders succeed once they’re in the seat. Their combined lens makes for a grounded,...