DJG Marketing Insights


👋 Welcome + Why This Issue Matters

Over the last five months, this newsletter has become a trusted resource for higher education and nonprofit leaders looking for strategic clarity and practical guidance.

Whether you’ve been here since Issue 1 or just signed up recently, this week’s edition offers a quick reset—a curated collection of five issues that readers have found especially helpful. These ideas have also shown up in my presentations and consulting engagements, and they continue to shape the conversations I’m having with leadership teams and conference audiences.

Think of it as a greatest hits playlist for navigating real-world challenges in advancement, communications, and leadership.

Start with one. Apply what resonates. Save the rest for when you need them.


The 5 Must-Reads

1. More Money, Fewer Donors 📌

Why it matters: Donor retention is shrinking, even as dollars rise. This issue digs into the latest giving trends and outlines five communication shifts advancement teams can make to turn one-time givers into long-term supporters.
🔗 Read the full issue

2. Inside the Series: Advancement Amplified - AI for IA 📌

Why it matters: In this 5-part podcast series, I interview Advancement leaders from institutions like William & Mary, Syracuse, and Cornell about how they’re using—and thinking through—the application of AI in real time. This recap includes episode summaries, top takeaways, and practical ideas to apply in your work.
🔗 Read the full issue

3. The Best Investment You'll Ever Make: Yourself 📌

Why it matters: Disruption is the norm. This issue offers a personal story and 5-step resilience playbook to help you expand your influence, build career flexibility, and lead with clarity—before you need to.
🔗 Read the full issue

4. Advancement MarComm: Support Function to Strategic Partner 📌

Why it matters: Too often, Advancement MarComm teams are seen as reactive service providers. This issue outlines how to reposition your team as a strategic driver of revenue, reputation, and engagement—with three concrete shifts you can start making now.
🔗 Read the full issue

5. Clarity is King 📌

Why it matters: Great teams aren’t just skilled—they’re aligned. This issue explores how clarity around roles, priorities, and expectations reduces burnout and unlocks performance. Includes a simple 5-part framework you can use right away.
🔗 Read the full issue


Final Thought

Sometimes, the most valuable insights aren’t the newest—they’re the ones that meet you at the right moment.

If one of these speaks to where you are right now, pass it along to a colleague or save it for a time when you need a fresh spark. And if something here shifted your perspective or gave you a new direction, I’d love to hear about it. Just hit reply—I really do read every note.

Here’s to building stronger teams, deeper relationships, and more meaningful momentum—one clear step at a time.

Make it matter.

Dan

P.S. If you're planning to evolve your donor or constituent engagement strategy after the fiscal year turns, now’s the time to start the conversation. I’m currently booking strategic engagements, workshops, and speaking sessions for fall. Availability is limited—let’s talk if FY26 planning is on your radar.

Dan Giroux, MBA
Principal / Consultant
DJG Marketing

Connect or partner with me:

Whenever you're ready, here are 4 ways I can help:

🎯 1:1 Consultation: Book a paid 45-minute session to tap into 20 years of high-impact experience. We'll tackle your most pressing strategic challenge, and you'll walk away with clarity and an action plan.

🎤 Speaking & Workshops: Looking for a speaker, podcast guest, or workshop leader to inspire your audience or team? Schedule a free discovery call to explore how I can bring fresh ideas to your organization.

🔍 Strategic Assessment: Invest in an evaluation of your team, brand, or campaign—with data-backed insights and strategic recommendations to optimize your efforts and drive results. Learn more about my services.

📣 Audience Partnership: Get your product, platform, or service in front of an engaged audience of marketing and advancement leaders. Email me to discuss sponsorship opportunities: dan@djgmarketingllc.com

Dan is an independent strategic marketing consultant helping higher education and nonprofits amplify their brands and drive meaningful engagement.

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AI likely lent a hand with this message, but every word was reviewed, tweaked, and approved by yours truly. If there’s a typo, keep calm and carry on.

Coming to you from Ardmore, PA 19003.

Copyright @ 2025 DJG Marketing LLC. All rights reserved.

Dan Giroux / DJG Marketing Insights

With 20 years of experience blending high-impact agency work with in-house strategic leadership, I specialize in Advancement Marketing, Communications, and Stewardship. As an independent consultant, I partner with mission-driven organizations to elevate their reputation, foster deeper alumni and donor engagement, and achieve transformative fundraising results. Subscribe to my free weekly newsletter for insights and resources designed to inform—not overwhelm.

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The Quiet Driver Behind High-Performing Teams Over the past few months, I’ve had a number of conversations with advancement leaders who keep circling the same essential question: “What makes a MarComm team truly high-performing?” Not just competent. Not just creative. But consistently impactful. And while there are always important nuances—culture, chemistry, capacity, experience, resources—one attribute comes up every time: Clarity. Clarity of purpose.Clarity of expectations.Clarity of...

More Money, Fewer Donors A recent data drop from the AFP's Fundraising Effectiveness Project made me pause—and maybe it should make you pause, too. It confirms what many of us have sensed for a while: giving continues to trend up, but loyalty is shrinking. The dollars may look good in a fiscal year-end or president's report. But beneath them is a quieter story—an erosion of trust, connection, and commitment. This really clicked during a run on Monday while listening to a podcast about the...

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The Campaign Is the Catalyst With public skepticism around the value of higher education—and a U.S. administration slashing research funding while targeting institutions with large endowments—it’s understandable why many universities are considering delaying or downplaying their fundraising campaigns. The timing doesn't feel right.The support isn't guaranteed.The board might hesitate.The optics are tricky. Over the past few months, I’ve spoken with many senior advancement leaders—people who...